CMD- Webinars

When you hear the phrase "webinar", you may think of the lame "how to's" that don't actually provide any new information. I konw that this thinking is common for many marketers. However I still believe that they can be a relavant source for many consumers. Taken directly from unbounce.com, here are 15 steps to an effective webinar.

The 15 Steps to Killer Webinar Marketing

In this (pretty epic) post you will learn how to:

1. Establish a Compelling & Actionable Topic

2. Find & Woo Expert Guests

3. Craft Your Marketing Copy

4. Build (& Test) the “Register for the Webinar” Landing Page

5. Never Miss a Post-Conversion Opportunity

6. Build (& Test) the “Offering” Landing Page

7. Tailor Your Social Marketing

8. Secure Your Audience with the Invite Email

9. Prep Your Guest

10. Send the “Last Chance” Email

11. Host Your Webinar

12. Fine-Tune Your Webinar Recording

13. Build the “Watch the Recording” Landing Page

14. Send the “Follow-Up” Email

15. Convert Your “Register for the Webinar” Landing Page into a “Get The Webinar Recording” Page