Classes at UMD- that make it the best digital marketing degree program in MI

I'm going to take a break from the "Components of Digital Marketing" series to give you a little more information on UMD's Digital Marketing classes. For the major the follwoign classes are required:

MKT 363 - Digital Consumer Search and Marketing

This course is dedicated exclusively to digital marketing issues. Topics include: keyword research; search engine optimization which covers (a) how to design websites and other digital assets so they are highly ranked by search engines, and (b) "off site optimization" which is establishing linking partners; and Pay per click advertising.

MKT 454 - Marketing Research

To introduce marketing research concepts and techniques for collection, analysis and interpretation of data for marketing decisions. Topics include: problem definition, research design, questionnaire construction, sampling, attitude scaling, statistical analysis, presentation and evaluation of research findings. A field research project may be included.

MKT 455 - E-tailing and Retailing

This course introduces students to significant issues and analysis frame works of 21st century retailing strategy and management, including retailing over the Internet, or "E-tailing." E-tailing and retailers are challenged to enhance customer experience, customer service and customer satisfaction. The students will learn the complexities and nuances of shopper behavior, shopper demographics, and how shopper decisions are influenced by store design, store environment, store atmosphere and merchandising, in brick-and-mortar and Internet stores. The course will elevate andenhance students' readiness and advancement in retail, brand management and marketing careers

MKT 458 - Communications Strategy and New Media (formerly MKT 456)

This course covers the principles of integrated brand advertising and promotion and digital strategies. Incorporated into this course are needed skills by both traditional and online marketing majors. Students will learn to allocate resources against a wide variety of communications and promotions vehicles, so as to effectively implement a brand strategy. We examine the current state of the business and problems related to advertising and promotion in the 21st Century. Topics include: determination of promotion objectives, strategy formulation, creating effective advertising programs, media planning, roles of client and agency, establishing the advertising budget, advertising research and the social and legal aspects of integrated brand promotion.

MKT 463 - Digital Analytics and Content

This course is dedicated exclusively to digital marketing issues. Topics include: using digital analytics platforms to (a) understand the flow of traffic to your website and other digital assets, and (b) conversion design, i.e. creating websites and other digital assets that both attract visitors and effectively monetize those visits and working with web programmers, i.e. this topic provides students with basic vocabulary and concepts needed to work effectively with technical experts.

If you are interested in Digital Marketing and wish to learn more, visit the website and discover why I claim that the University of Michigan- Dearborn is the best Digital Marketing Degree Program!

*all information is taken directly from UMD's website