CDM- Paid Ads

Paid ads or PPC (pay per click) is a form of online advertising in attempt to direct traffic to your site via campaigns that you set up. Company's do this inorder to be the first search result you see:

In 2014 companys spent a combined total of $137.54 Billion dollars on online advertising, which has proven to be a very effective SEM tactic. With the desire of consumers to shop online because of various reasons like price, ease, comfort and variety of product, having the ability to remain top of mind during consumers research is pivital.

However the copetition for clicks is growing, and PPC can be very costly. But if you're not competitivly bidding with your PPC you will not get any traffic.