University of Michigan-Digital Marketing
Now that you all know a little bit about me and my major, i think I should spend a little time on my school; The University of Michigan-Dearborn.
UMD is nationally ranked as one of the best Digital Marketing Degree Programs, it is currently 35 (according to searchenginejournal.com). It is especially recognized for having its student focus on SEO, SEM, viral marketing, web analytics, reputation management, and experimenting with market research.
Taken straight from UMD's College of Business website is a brief overview of the program description and class requirements:
Digital Marketing
Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as:
Social network marketing: Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers
Search engine optimization: Optimize a website so it ranks high in search engine results
Open source innovation: collaborate with customers or independent product designers to create new products
Viral marketing: Videos that are so much fun people want to see them and share them with their friends
Experiment based market research: Learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
Web analytics: Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
Reputation management: Track what people are saying about a brand online, and help companies manage their brand image
Students considering majoring in Digital Marketing will want to enroll in MKT 352, Marketing Principles and Policies, and MKT 363, Digital Consumer Search & Marketing.
Digital Marketing Major Requirements - 21 Credits
Required: MKT 363 - Digital Consumer Search and Marketing MKT 454 - Marketing Research MKT 455 - E-tailing and Retailing MKT 458 - Communications Strategy and New Media (formerly MKT 456) MKT 463 - Digital Analytics and Content
Choose two courses from: MKT 382 - Understanding Consumers MKT 402 - Marketing Management MKT 457 - Global Marketing and Consumer Culture ITM 321 - Database Systems I ITM 371 - Managing Electronic Commerce Systems ITM 382 - Advanced Computer Applications